Au Vodka – Complete Guide to the UK’s Premium Gold Vodka

Au Vodka has become one of the most recognisable spirit brands in the United Kingdom, known for its shimmering gold bottles and a rapidly expanding range of flavoured vodkas and ready-to-drink cans. Launched in 2015, the brand has grown from a Swansea-based start-up into a major player in the premium spirits market, with reported sales exceeding £50 million and a valuation in the region of £150 million. This article looks at who owns Au Vodka, what flavours are available, how much it costs, and where you can buy it.

The brand’s story is closely tied to its founders, its distinctive packaging, and a social-media-driven marketing strategy that has helped it stand out in a crowded category.

Who Owns Au Vodka and What Is It?

• Au Vodka positions itself as an ultra-premium British vodka brand.
• Its gold bottle design and RTD cans have driven brand recognition.
• Blue Raspberry appears to be a top-selling or frequently searched flavour.
• The brand is widely available in UK supermarkets like Tesco and online via Amazon.
• Au Vodka cans are the UK’s best-selling RTD product in the category.

Au Vodka was founded in 2015 by Charlie Morgan and Jackson Quinn, both from Wales. According to Companies House filings, each holds 400 shares in the company, while the broadcaster and DJ Charlie Sloth holds 200 shares. The brand’s official story highlights the founders’ Welsh roots and the company’s growth from Swansea. Au Vodka describes itself as the “Number 1 Ultra-Premium Vodka Brand in the UK” and combines British heritage with what it calls luxury ingredients. Its urban-luxury image is built around the iconic gold-bottled packaging, which is hand metalised in Italy with pewter labels sourced from Europe. The vodka itself is made from fine grain from the English countryside, blended with spring water and filtered, according to the brand.

What Flavours Does Au Vodka Offer?

Au Vodka’s product range centres on flavoured vodkas, with the brand saying it launched its first flavour, Black Grape, before expanding the family. The core range includes Original, Black Grape, Fruit Punch, Blue Raspberry, Green Watermelon, Red Cherry, Pineapple Crush, Bubblegum, Double Espresso Coffee Liqueur, and newer additions such as Strawberry Burst, Juicy Peach, and Pink Lemonade. The brand’s website lists 10 fruity flavours.

How Is Au Vodka Distilled?

Au Vodka is distilled five times, a process the brand says delivers a smooth, authentic taste. The vodka is made from fine grain and spring water, with the final product filtered. The manufacturing process is less about traditional vodka production and more about creating a premium lifestyle experience, with packaging and presentation playing a central role.

What Is the Au Vodka Toffee Flavour Like?

The Au Vodka Toffee variant is a sweet, indulgent flavoured vodka, aimed at those who prefer dessert-style spirits. It is one of the more recent additions to the range and has generated interest among fans of sweet liqueurs. Full tasting notes are available from the brand’s official site and third-party retailers.

How Much Does Au Vodka Cost and Where to Buy It?

Pricing for Au Vodka varies by retailer and bottle size. On the brand’s own website, a 70cl bottle of Pink Lemonade is listed at £34.99 with 35.2% ABV. At Tesco, a similar bottle is priced around £34.00. In the US, the Black Grape and Original flavours launched at $39.99 per bottle in select Total Wine & More locations and on the company website. For RTD cans, the Au Vodka Ultra line, which includes Blue Raspberry and Strawberry Burst with 7% ABV and 25mg caffeine per 100ml, launched at £3.79 per 500ml can.

Au Vodka is widely available across the UK. The brand says it became available in all major UK supermarkets and wholesalers, including the Big 4, by April 2023. It is also sold in higher-end retailers such as Selfridges and Harvey Nichols. Online, it can be purchased via Amazon UK and the official Au Vodka website. Price comparison sites like PriceRunner list multiple retailers.

Is Au Vodka Available Internationally?

Au Vodka has made moves into international markets. In the US, the brand officially debuted with Black Grape and Original flavours, priced at $39.99 per bottle, available in select Total Wine & More locations and on the company website. The brand’s expansion beyond the UK is still in its early stages, with limited availability reported. The company’s growth in the UK, however, has been significant, with off-trade sales growth of 71.3% to £41 million reported by The Grocer, and sales passing £50 million according to City A.M. The company was reportedly valued around £150 million.

Compared to other premium vodkas, Au Vodka sits in the premium segment by price. Its differentiators are its visual branding, sugar-sweet flavour profiles, and rapid RTD expansion. The brand’s RTD cans, first launched in 2021, quickly became a top-five RTD brand, according to The Grocer. The RTD market in the UK has grown strongly, and Au Vodka has capitalised on this trend with its caffeinated, higher-strength Ultra cans.

Au Vodka Timeline: Key Milestones

1. Brand Launch (2015): Au Vodka is founded by Charlie Morgan and Jackson Quinn in Swansea, Wales.
2. Introduction of Gold Bottle Design: The brand’s iconic gold bottle becomes its signature packaging.
3. Release of RTD Cans (2021): Au Vodka enters the ready-to-drink market with flavoured vodka cans.
4. Award Wins: The brand receives industry awards (specific details not publicly available).
5. Availability in All Major UK Supermarkets (by April 2023): Au Vodka becomes available in Tesco, Sainsbury’s, Asda, and Morrisons, among others.
6. US Market Debut: Au Vodka launches in the United States through Total Wine & More and its own website.
7. Sales Pass £50 Million: The company reports sales exceeding £50 million, with a valuation around £150 million.

What Is Known and What Remains Unclear About Au Vodka?

Au Vodka in the UK Spirits Market: Context and Positioning

Au Vodka’s rise is a story of packaging, social media, and the booming RTD segment. Unlike established premium vodkas such as Grey Goose or Cîroc, which built their reputation on traditional vodka credentials, Au Vodka leans heavily on lifestyle branding. Its gold bottle, Instagram feed, and collaborations with influencers and celebrities have created a strong visual identity. The RTD market in the UK has expanded rapidly, and Au Vodka’s decision to enter with a caffeinated, higher-strength product helped it gain traction quickly. The brand’s mass-market supermarket availability, despite its premium pricing, is a notable strategic move.

The brand’s owners have also been featured in the Young Rich List, reflecting the personal fortunes built from the company’s growth. Social media engagement, particularly on Instagram, remains a key driver of sales, and the brand continues to invest in that channel.

Where Does the Information About Au Vodka Come From?

The information in this article is drawn from official brand sources, UK media reports, and retail listings. The brand’s official website, auvodka.co.uk, provides product descriptions, ownership claims, and availability details. Reporting from The Sun, City A.M., and The Grocer has covered ownership, sales figures, and market performance. The US launch was reported via PR Newswire. Customer reviews on Trustpilot offer a mixed view of consumer sentiment.

“Au Vodka describes itself as the ‘Number 1 Ultra-Premium Vodka Brand in the UK’ and says it combines British heritage with luxury ingredients.”

— Au Vodka official website

Summary: What You Need to Know About Au Vodka

Au Vodka is a British ultra-premium vodka brand founded in 2015, known for its gold bottle, flavoured vodkas, and fast-growing RTD can line. It is owned by Charlie Morgan, Jackson Quinn, and part-owned by Charlie Sloth. The vodka is distilled five times and priced around £34 for a 70cl bottle. It is widely available in UK supermarkets, online, and in select US locations. The brand’s success is built on distinctive packaging, social media marketing, and capitalising on the RTD trend. For more on the UK’s celebrity and sports connections, you might also read about Jack Grealish – Age, Stats, Injury & World Cup 2026 and Roman Kemp – Biography, Age, Height, and Career.

Frequently Asked Questions About Au Vodka